Situational Outlook Questionnaire (SOQ) ® SOQ: Creating Climates That Support Creativity

The SOQ is an assessment tool that measures the climate for creativity, innovation, and change created by organizations, teams, and leaders. The multi-method measure utilizes both quantitative and qualitative data to yield powerful results.

Over 50 years of extensive research, development, and testing make the Situational Outlook Questionnaire® (SOQ) what it is today. The SOQ is a reliable, valid and useful measure built upon a solid statistical foundation. It is based on the early works of Dr. Göran Ekvall, a world renowned Swedish climate researcher.

The power behind the SOQ is that it is designed to make real, lasting innovation and change happen. The measure has been utilized by over 10,000 individuals, in 100 organizations, many of which are Fortune 500 companies.  The SOQ assesses the climate and context for change within an organization using the nine dimension model below.

The Situational Outlook Questionnaire® measures 9 Dimensions of Organizational Climate:


The degree to which people are involved in daily operations, long-term goals, and visions


The degree of independence shown by the people in the organization


The emotional safety in relationships


The amount of time people can, and do, use for elaborating new ideas


The spontaneity and ease displayed within the workplace


The presence of personal and emotional tensions (a negative dimension – in contrast to the debate dimension)


The way new ideas are treated


The occurrences and disagreement between viewpoints, ideas, experiences, and knowledge


The tolerance of uncertainty and ambiguity


The SOQ also includes Three Key Questions:

In order to provide a deeper understanding of the working environment, the SOQ also asks three open-ended questions so that participants can provide more specific detail about:

  • What’s most helpful and supportive to their creativity?
  • What’s hindering their creativity?
  • What specific recommendations or concrete actions would improve the climate for creativity and innovation?


The Situational Outlook Questionnaire® has been linked to:

Improved job satisfaction

Values that promote organizational learning

Increased creative productivity

Leadership behaviors promoting change

Better implementation of new systems

Improved understanding of organizational culture

Successful transformation efforts

Identifying differences in sub-climate (divisions)

Efficient use of resources

Successful development of new products and services

Employee health and well-being

Effective reward and recognition programs

High performing teams and divisions

Improved acceptance and management of diversity

Positive work attitudes

Decreasing work-related stress


To Learn More About using the Situational Outlook Questionnaire® (SOQ) in your organization or to become qualified to use the SOQ please:

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