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3M 3M: Climate for Innovation's Impact on New Product Development
Climate for Innovation’s Impact on New Product Development:

3M wanted to further the climate for creativity and innovation in their organization. Using the Situational Outlook Questionnaire® (SOQ) we assessed the climate for innovation within some of the 3M innovation teams and departments. 3M’s management took the results of the SOQ and with assistance from CPSB learned how to improve certain aspects of the working climate. These insights resulted in improving new product development processes, shortening time to market and improving product market expansion.

Creative Probelm Solving
New Product Development
Developing Innovation Teams
Climate Intervention
Leading Strategic Change