Ogilvy was looking to develop the creative leadership styles of CEO’s throughout Europe, Asia, Africa and the Middle East as part of Ogilvy’s Senior Management Program. The Situational Outlook Questionnaire® (SOQ) was given to the CEO’s and some of their direct reports with an eye towards looking at the CEO’s management/leadership styles and climate they were creating. The leaders were given the results of the direct reports’ view of the internal climate, so they could see if they were leading a climate where creativity and innovation could thrive. The CEO’s, in conjunction with CPSB, then created strategies for improving the climate not only in individual markets, but throughout the business.
