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Ogilvy Ogilvy: Developing Creative Leadership
Developing Creative Leadership:

Ogilvy was looking to develop the creative leadership styles of CEO’s throughout Europe, Asia, Africa and the Middle East as part of Ogilvy’s Senior Management Program. The Situational Outlook Questionnaire® (SOQ) was given to the CEO’s and some of their direct reports with an eye towards looking at the CEO’s management/leadership styles and climate they were creating. The leaders were given the results of the direct reports’ view of the internal climate, so they could see if they were leading a climate where creativity and innovation could thrive. The CEO’s, in conjunction with CPSB, then created strategies for improving the climate not only in individual markets, but throughout the business.

Creative Probelm Solving
New Product Development
Developing Innovation Teams
Climate Intervention
Leading Strategic Change