IMP – Global desired help developing new products and services and getting them to market faster. We used our GEMagination process to help reshape their new product development process. Our worked resulted in a reduction in development time of 50%, a savings in development cost of 88%, and an increase in idea-to-launch rate from 8% to 33%. Our training also enabled an internal project in the UK that drove the cancel-save rate from 3% to 68% over 5 months; and contributed to the development of today’s leading products in the US portfolio.
