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Procter & Gamble Procter and Gamble: A Process for Innovation
A Process for Innovation:

Procter & Gamble’s Laundry Division wanted to develop new product concepts to help them “leap frog” ahead of their competition. We designed and implemented a consumer research program, (based on our GEMagination process), that examined unarticulated consumer needs. It resulted in tripling the Laundry Division’s QFD new product concept list in one year and hundreds of millions of dollars in revenue for P&G®.

Creative Problem Solving
New Product Development
Developing Innovation Teams
Climate Intervention
Leading Strategic Change